Start with what you want to solve.
Before comparing proposals, think about what your business needs: a better introduction, more visibility for a service or more organized follow-up. That need helps you choose the work.
Check what you will receive.
Ask how many pages, posts and channels will be worked on. It also helps to know how many revisions you can request, who approves the materials and the delivery dates.
Separate the work from the ads.
The fee for creating or managing a campaign is separate from the budget to run the ads. A clear proposal distinguishes both and explains which tools cost extra.
Ask what you need to provide.
You may need to provide service information, website access, photos or videos. Agreeing on this from the start helps organize delivery and avoids waiting for materials no one knew they needed to prepare.
Make sure you understand the proposal.
If a term or deliverable is unclear, ask what it does and what it will look like in your business. You should be able to explain what you’re hiring without learning a marketing dictionary.
A useful question before hiring: what problem in my business will we work on, and what will I receive?